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Bernie Madoff was a great investor. Used the wrong payment model.

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“I think there will definitely be failures within the next 12 to 24 months. Many who are entering the market right now are doing it as almost a money-grab. But subscription is dead. [Star Wars:] The Old Republic was the biggest possible swing for the fences. There is no longer any argument over whether that can be done.” – Craig Zinkievich, COO of Cryptic Studios

Do you think Craig said/wrote the above with a straight face? And if so, do you think he really believes it? It would take a pretty epic level of stupid, but then this is someone from Crypic, so I’m kinda 50/50 on it.

On the other hand, Craig is right. The ‘argument’ that sub games can be done is indeed over, mostly because it was never an argument to begin with. Pretending WoW, EVE, Rift, etc don’t exist must be nice, but probably not helpful in terms of sanity. Maybe Craig will also consider the argument over once EA shuts SW:TOR down for good. Time for a new ‘6 months’ meme I guess.

“I suspect that if you’d launched Fallout 3 as a free-to-play title rather than paying $60 for the disc it would have had equal or greater success.” – Someone working on games not as successful as Fallout 3.

“Riot Games’ Brandon Beck sees the matter differently. As a co-founder of the company that created League of Legends, Beck is at the top of the West’s biggest free-to-play success story, and perhaps the most compelling example of a free game that rivals the experience of the very best $60 AAA products. However, he stops short of proclaiming a free-to-play Uncharted as inevitable – it’s an easy thing to say, but actually making it work would be a daunting challenge, with higher upfront costs than the typical free-to-play game.”

Great stuff right? The failures in the pack telling the ones who are successful how to do their job. How about instead of making F2P ‘awesome’ games like Star Trek or Champions Online, you make outdated and ‘dead’ model games like Fallout, Skyrim, or Grand Theft Auto? Maybe then you won’t get bought out?

This really hammers home a major problem in the industry today; devs think their shitty game doing poorly is not because they made a shitty game, but because ‘market conditions’ ‘payment model’ ‘timing’ ‘toothfairy’ etc. Try making a good game. I’m pretty sure more than enough people will drop $60 for it. Or if you want, try making a good game that is worth playing longer than a month, and I’m sure people will be willing to pay the measly sum of $15 a month to do it.

Or yea, keep making SW:TOR, Star Trek, Champions, WAR, LotRO, DDO, etc, and keep thinking it’s not the game sucking that’s the problem. The magic future where people pay for crap is coming.

Update: Magic future already came? Zynga made a lot of money selling trash games? Magic future is over now? Zynga is worth a buck? Damn.

So close Craig, so close.



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